![]() Standard users cannot view billing or payment information, grant access to other users, or edit account settings. Standard: This role has limited access to your LinkedIn Campaign Manager account and can only perform certain actions, such as viewing campaign data and editing campaigns to which they have been given access.Admins can also view and edit all reporting data and have the ability to adjust account settings. Admin: This role has full access to your LinkedIn Campaign Manager account and can perform all actions, including creating, editing, and deleting campaigns, managing billing and payments, and granting or revoking access to other users.Here’s a breakdown of what each role entails: LinkedIn Campaign Manager has two roles that can be assigned to users: Admin and Standard. We’ll help you craft and execute a custom-tailored LinkedIn Ads strategy that’s fit to meeting your unique goals for the platform.Mention the roles available and what each role entails in LinkedIn Campaign Manager. Have you gotten access to this feature yet? What are your first impressions? Is there anything else you’d add to our list of use cases and implications? Comment below!Īnd if you want to get more sales conversations with your ideal prospects, apply to work with our team at B2Linked. The Audience Insights feature is a welcome addition to LinkedIn Ads and one that will empower us advertisers to more effectively reach our ideal customer persona. This allows you to layer on any exclusions or inclusions in your targeting without having to jump through multiple pages or tabs, making for a more seamless experience. Second, rather than going back and forth between the Audience Insights view and the campaign creation view, you can manage both in one view by clicking the Edit button in the top right. This doesn’t matter so much if you’re running a contact list, but this is a major quality of life improvement for any other matched audience.įor example, say you want to create a campaign revolving around those that visit a certain page of your website, but you only want to target those who fit within your target audience.įirst off, you can now see the type of people that visit your website. We already alluded to this one earlier in the article, but the Audience Insights feature really makes it so seamless now to create matched audience campaigns that are layered to target your ideal prospects. Seamlessly Create Matched Audience Campaigns What are the top job titles, job functions, skills, and levels of seniority that they have? What are the common company sizes or industries? Use these criteria to create native campaigns to test alongside your matched audiences. Use this feature to gain insight on what common criteria makes up your ideal audience. ABM is a great example of this.īut if you want to expand your targeting to reach those who fall outside your matched audience but would still be considered a qualified prospect, you can confidently do so now. ![]() Use Audience Insights to understand what your audience is most interested in and which ones are worth targeting to ensure your ads are hitting the most qualified prospects.Ĭreating campaigns around matched audiences is helpful in hyper targeting the exact people you want to reach. It was unclear where exactly LinkedIn got its data from to deduce what a user was interested in and how accurate it really was.īut now, where we can see the interests LinkedIn is attributing to our matched audiences, we feel so much more confident in using this feature. When interest targeting was introduced to LinkedIn Ads, we always kind of felt like it was a black box. This will help you know whether you’re targeting the right people or if you need to narrow your targeting more by layering on exclusions of criteria that’s unqualified. Use this feature to understand the criteria of those who are clicking and converting on your ads. You can already do this to some extent with the Demographics feature, but Audience Insights is so much more granular, especially because you can view criteria for matched audiences like Lead Gen Form Opens/Submissions, those who performed a chargeable click on your Single Image Ads, or those who visited certain pages in your conversion funnel, for example. If your matched audiences are based off of those who click and/or convert, the Audience Insights feature is great for conducting a targeting audit.
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